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This table stores the brand information.
Field NameData TypeDescriptionNested Fields
_idobjectIdUnique identifier for the document0
brand_idstringUnique identifier of the brand0
namestringName of brand0
descriptionstringField for description0
websitestringField for website0
founded_yearintegerField for founded year0
country_of_originstringField for country of origin0
brand_typestringField for brand type0
target_demographicstringField for target demographic0
price_rangestringPrice information for price range0
total_productsintegerField for total products0
total_revenuefloatField for total revenue0
average_pricefloatPrice information for average0
average_ratingfloatField for average rating0
social_media_followersintegerField for social media followers0
brand_equity_scorefloatField for brand equity score0
market_share_percentagefloatField for market share percentage0
statusstringCurrent status of status0
created_atdatetimeTimestamp when the record was created0
updated_atdatetimeTimestamp when the record was updated0
deletedbooleanField for deleted0
{
    "_id": {
        "$oid": "685ff933b203ad24c12c3cde"
    },
    "brand_id": "a009c154-c397-4b94-9812-24eafe8ca9e8",
    "name": "Verve & Velvet",
    "description": "Verve & Velvet is a luxury lifestyle brand that exudes sophistication and elegance, offering a curated selection of timeless pieces for the modern woman who values quality and style. With a focus on blending classic silhouettes with contemporary trends, Verve & Velvet caters to the discerning fashion enthusiast seeking to elevate their wardrobe with refined and versatile pieces that effortlessly transition from day to night. Experience the epitome of chic sophistication with Verve & Velvet - where every garment is designed to make a statement and stand the test of time.",
    "website": "https://www.vervevelvet.com",
    "founded_year": 2007,
    "country_of_origin": "Japan",
    "brand_type": "contemporary",
    "target_demographic": "unisex",
    "price_range": "affordable",
    "total_products": 307,
    "total_revenue": 4016790.87,
    "average_price": 286.61,
    "average_rating": 4.4,
    "social_media_followers": 822834,
    "brand_equity_score": 2.9,
    "market_share_percentage": 0.77,
    "status": "active",
    "created_at": {
        "$date": "2025-06-28T14:15:59.903Z"
    },
    "updated_at": {
        "$date": "2025-06-28T14:15:59.903Z"
    },
    "deleted": false
}